Google profile and reviews
For the general question — “best dentist in my city” — AI leans on your Google rating and review count. That is your way into the general answer.
AI Visibility for Dental Clinics
Win new patients
from AI search.
AI gives a short list. If you are not on it, the patient never hears of you.
When patients ask AI:
Who does the best dental implants in my city?
I recommend:
- Clinic
- Clinic
- Clinic
- Clinic
- Your clinic?Are you in the answer?
Illustration. In our 42 answers the median was five clinics per answer; the list changes from day to day. We do not show clinic names.
Four things decide whether AI can read your clinic
Service pages, in plain text
For a service question — “implants” — AI reads what your site says: which services you offer, who performs them, and answers to patients' questions. As text on the service page — not a PDF or a picture of a price list.
Directories and portals AI reads
Directories, portals and rating sites are the source AI cites most often — more often than clinic websites.
Technical readability (schema, speed)
Structured data and a fast, mobile-friendly site — the frame that helps AI read what you've written correctly. The foundation, not a shortcut.
AI Search has changed the rules
Your clinic exists.
AI doesn't know it yet.
We asked ChatGPT what your patients ask — “best dentist” and “implants” in 21 cities across the region. Three things we saw:
01
AI doesn't pick one
41/42
answers are a list, not a single name
When a patient asks ChatGPT for a dentist in their city, they get a short list of clinics — usually five. The fight isn't to be number one — it's to be on the list.
02
Two questions, two different worlds
77%
of “best dentist” mentions rest on Google reviews alone
For “implants” it's only 22% — the rest is carried by listed services, the clinic's own website and named specialists. Reviews get you into the general answer; what you publish about yourself gets you into the answer about a service.
03
AI reads what is written — and structured
17/21
cities: the implant answer names a clinic missing from the general answer
The answer about a service is carried by listed services and named specialists, written as text on your site. Schema is the frame around it — structure without text is an empty frame.
Source: 42 ChatGPT answers, 21 cities across the region, one week, September 2026 — SmileIndex
How we work
Measure · Fix · Prove
We measure
We measure how readable your clinic is to AI. We don't ask AI once: we ask it as four different patients, nine questions about your city and services, on ChatGPT and Gemini — 72 conversations, every month. Plus Google's own data on how often your site appears in Google AI Overviews.
We fix
Your Google Business Profile, directories and portals, and the technical side of your site that AI reads. If you have no site, we build one.
We prove
Every month, the same 72 conversations again and a before-and-after report: how readable your clinic is, as one number, and what changed.
The first step
Start with what AI says about your clinic.
Audit
Free · 48 hours
- Where AI names your clinic, where it doesn't, and why
- For your city and your key services, on ChatGPT and Gemini
Leave your clinic's name, city and phone number. No call, no strings attached.
Free report in 48 hoursPackages
We fix it once,
then watch it every month.
One-time
Foundation
Get into the general answer — and the answer for your key service.
Price on request
- Google Business Profile set up the way AI reads it (services, categories)
- A system for real patients to leave reviews
- The directories and portals AI actually reads in your city
- Text for your one key service (e.g. implants) on your site
- Technical readability of your site
- Baseline measurement before we start
- No website? We build one (quoted separately)
Recommended for implant & multi-specialty clinics
One-time
Foundation Plus
Everything in Foundation, for every service you offer.
Price on request
- Everything in Foundation
- Text for every service you want patients to find you for
- Specialist profiles — who does what
- Advanced technical readability (doctors, treatments)
- Calls every two weeks during the work
Monthly
Monitoring
The AI answer changes every day. We watch it for you.
Price on request
- 72 AI conversations every month — four patient types, nine questions about your city and services, ChatGPT and Gemini
- How often your site appears in Google AI Overviews — impressions from Google Search Console
- Monthly before/after report
- Small corrections included; bigger changes (a new service, a new site) agreed separately
Nobody can promise that AI will recommend you — not even us. We guarantee our part: if we don't reach what we agreed, we keep working at no charge.
+ With any package
Website Add-On
A dental-specific website built to be readable to AI from day one — technically readable, fast, and with the same details everywhere AI looks. Your website helps your readability from the day it goes live, instead of dragging it down.
Practice Site
Photography-led flagship site for established clinics.
Quoted after your free report
- Pages
- 8–12
- Treatments
- Full landing pages per treatment — patient questions, before/after
- Gallery
- Full clinic + before/after grid with lightbox
- Blog
- SEO/AIO content engine
- Design
- Photography-led (built around your professional photo set)
- Build Time
- 4 weeks
Always included
- Technical readability for the clinic, the doctors, patients' questions and every treatment
- Fast loading on every page
- Mobile-first, AI-search-optimized
About SmileIndex
SmileIndex exists to close the gap between clinical quality and AI visibility — because today, those two things are no longer the same.
AI cannot know who the better dentist is — it only knows what it can read about a clinic.
Our readability measurement and the 72 AI conversations (ChatGPT and Gemini) we run every month were built to answer exactly that — on what AI actually answers about clinics in this region, not imported from US playbooks.
Who's behind this
The people running your audit and implementation.
Kristina Knežević
AI Audits & Tooling
Runs SmileIndex audits and implementation, and builds the tooling behind them: from the report to monthly tracking of how readable your clinic is to AI.
Ankit Kumar
AI Engineering
New to the team: builds and automates SmileIndex's AI tools, from the measurement behind every report to what comes next.
Vladimir Tuševljak
Partnerships & Events
Represents SmileIndex at dental congresses and in clinics, and makes sure every first conversation ends with a free report within 48 hours.
Aleksandar Veselinović
AI Research & Development
Researches what ChatGPT and Gemini tell patients about clinics, and develops the tools for the next step: making the whole region readable to AI.