The SmileIndex score is not a general digital maturity rating. It measures one specific thing: how visible your clinic is across AI-assisted search and answer environments like ChatGPT, Perplexity, and Google AI Overviews.
This methodology was not adapted from an existing framework. The scoring criteria were built by running real clinics through real AI platforms and observing the signals that most consistently affect whether clinics are discoverable in AI-assisted search.
Every SmileIndex audit produces a score out of 100 across five named bands — from Critical to Market Ready. The same rubric applies to every clinic, so results are comparable, trackable, and tied to real competitive position.
Virtually invisible
Fixable gaps
Needs structural work
Solid presence
Fully visible
Virtually invisible
Fixable gaps
Needs structural work
Solid presence
Fully visible
How often your clinic appears in tested AI visibility scenarios?
How visible your clinic is in organic search for high-intent discovery queries?
Does your site speak to machines in structured data?
Is your GBP complete, active, and review-rich?
Is your name, address, and phone consistent across the web?
Is your site technically healthy, fast, and easy for search systems to process?
We run your clinic through 6 structured checks across AI platforms, Google SERP, schema, GBP, citations, and PageSpeed.
Every check maps to a point bracket. Your total score out of 100 places you in one of five competitive bands.
Your score helps shape the recommendations and level of support required — from foundational infrastructure work to defend-and-scale strategies.
Your first audit is free. No commitment, no technical knowledge required.
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